"The creation and facilitation of Customer Advisory Boards, as developed in concert with the team at CABHQ, has been the single most successful customer communications program we have ever launched.
"… The program has given us unprecedented insight in developing our strategic plans by providing vision and expertise communicated directly from our customers. Customer Advisory Boards have proven invaluable in terms of creating an honest, open dialogue with our customers, strengthening relationships with our customers and throughout our organization, and creating true customer evangelists for our company."
Jack Baron, Co-Founder
PAETEC Communications, Inc.
Listen to the "PAETEC Podcast" in which Lia Lando interviews Jack Baron about the ongoing benefits of the customer advisory board program pioneered with CABHQ's CEO, Bruce Peters.
Streamed with permission. © 2008 PAETEC
". . . Our CAB is the highest level of connection that PCCA has with its membership to strategically advance the company’s agenda. . . ."
Lizzie Dragon, Director of Member Benefits
Professional Compounding Centers of America
"As a technology organization, it’s critical for us to be able to anticipate our customers’ needs and requirements. CABHQ is able to elicit honest, thoughtful feedback from our customers that we use for strategy development throughout our organization."
Moira Young, Director of Marketing
GE MDS
"I have had the pleasure of working with CABHQ for the last 5+ years and consider them a true partner. Together, with CABHQ's support and guidance, we have built a successful Advisory Board program for 2 different companies that I have been part of. Their facilitation of our Customer Advisory Boards (CABs) has led to invaluable strategic information that we needed from our clients to help in shaping the future direction of our organization. CABs are a fundamental element of my strategic marketing initiatives and client feedback is critical in shaping that."
Tracy Robertson, Director of Marketing
Harris Interactive, Inc.
Paychex, Inc.
Iron Mountain Incorporated
Optimax Systems, Inc.
Pharos Systems, Inc.
More comments from CABHQ Clients:
- "A lot of people hold meetings. These guys run meetings."
- "CABHQ is filling an urgent senior-level executive need."
- "The payoff of implementing a CAB is much greater than a finely tuned marketing message … it affects everything from R&D to product development, and ultimately, strategy development."
- "CABHQ brings so much knowledge and charisma to the CAB that they make people
want to participate …"
- "They have the ability to control the environment in a positive way and stay focused
on the task."
